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Sambó is a family-owned chocolate and liquorice treat company based in Reykjavík, Iceland.

With over 57 years in the industry, they are pioneers in fusing the best liquorice and chocolate in the world.

Mastering its recipes with natural ingredients, their catalogue grows to more than 8 different products. As part of an effort to massively export to the world, Sambó was looking to redefine the way the world sees its brand and products.